Your Instagram bio is your chance to introduce your brand on Instagram. It tin also help you go discovered in Instagram Search. It's a pocket-size infinite, but when used effectively it can be very powerful.

In this post we'll wait at some groovy Instagram bio examples and give you all the tips you demand to create one of your ain.

Eager to get started correct abroad? Spotter this brusk video for our peak v Instagram bio writing tricks.

Bonus: Unlock 25 inspiring social media bio templates to create your own in seconds and stand up out from the crowd.

What is an Instagram bio?

An Instagram bio is the 150-character clarification under your username on your Instagram contour page. Your photos show users what you do. Your bio is your take chances to tell them who y'all are.

Your Instagram bio needs to convey your make personality and show your audience they have come to the right place. Afterwards reading your bio, people should understand what you exercise and why they should follow you.

That's a lot to ask of such a minor amount of text. You'll demand to employ some creative Instagram bio ideas to make your bio stand out.

What makes a skilful Instagram bio?

The best bio for Instagram is one that helps compel new contour visitors to stick around and click the follow push button. When thinking about what to put in your Instagram bio, inquire yourself the post-obit questions:

  • What is your brand promise?
  • How nearly your make personality: Funny? Serious? Informative? Playful?
  • What are your special skills?
  • Are you a local business? National? Multinational?
  • What makes your product or service unique?
  • What is the first thing yous want people to do later on they visit your profile?

On that final betoken: All good marketing material includes a clear and compelling call to action. Your Instagram bio is no exception. Give visitors clear direction.

Y'all might want to use your Instagram link in bio to send people to a page where they can buy your products. But you lot might have a different conversion goal in heed. Mayhap you lot want people to Similar your Facebook folio or sign upwards for your newsletter.

If your goal is to build an Instagram following, your call to activeness might exist simply to ask visitors to follow your feed, or to share their photos with a branded hashtag.

Cool Instagram bio ideas

Yet not sure where to outset? Here are some cool Instagram bio ideas to model.

i. Funny Instagram bios

While it won't work for every brand, sometimes humor can be a great manner to pause the ice.

Erstwhile Spice uses sense of humour that aligns with their well-known ad campaigns. "MUSCLES. SMELLS." Yup, that'southward Former Spice in a nutshell.

Old Spice humorous bio

Source: @oldspice on Instagram

Totinos takes a different approach, using a funny graphic symbol in their bio. (Nosotros'll acknowledge we had to say "Pete Zaroll" out loud before we got the joke.)

Totinos pizza roll character

Source: @totinos on Instagram

Detect that neither of these funny Instagram bios says directly what the visitor does. You lot can only become away with this if you're a really well-known make. But you tin can always play with sense of humor in less extreme means if that suits your brand personality.

Friskies Cat Food

Source: @friskies on Instagram

ii. Instagram bio quotes

Using Instagram bio quotes tin can be a great style to express an idea or create a feeling of connection.

You could use a saying, a line from a verse form or vocal, or any phrase that will mean something to potential followers. Only make certain to give credit where credit is due if you utilize someone else's words.

The Quotations Page is a adept identify to outset your search for good Instagram bio quotes.

Here are fifteen quote ideas you tin copy and paste directly into your Instagram bio.

  1. Happiness depends upon ourselves – Aristotle
  2. I'd rather regret the things I've washed than regret the things I haven't done – Lucille Ball
  3. It is not plenty that we do our best; sometimes we must practise what's required – Winston Churchill
  4. The way to get started is to quit talking and begin doing – Walt Disney
  5. Imagination is more important than cognition – Albert Einstein
  6. Energy and persistence conquer all things – Benjamin Franklin
  7. You miss 100% of the shots you don't take – Wayne Gretzky
  8. Cherish forever what makes you unique, cuz you're actually a yawn if information technology goes – Bette Midler
  9. If you don't like the road you're walking, start paving another ane – Dolly Parton
  10. The only impossible journey is the one you never brainstorm – Tony Robbins
  11. Never let the fright of striking out go on you lot from playing the game – Babe Ruth
  12. Activity is eloquence – William Shakespeare
  13. A human cannot be comfy without his own approval – Marking Twain
  14. Yous can be the atomic number 82 in your ain life – Kerry Washington
  15. When the whole world is silent, even one voice becomes powerful – Malala Yousafzai

3. Creative Instagram bios

If yous want to stand up out from the oversupply, and information technology makes sense for your brand personality, you tin can become creative with tricks like emojis and puns.

MeUndies uses a clever pun and a cheeky peach to highlight their brand promise, while Wendy'south goes all-emoji to allow you lot know that their Insta feed is all burgers, all the fourth dimension.

MeUndies brand personality

Source: @meundies on Instagram

Wendy's

Source: @wendys on Instagram

We'll go into more than detail on tricks yous can use to make your Instagram bio stand out later in this mail.

4. Absurd Instagram bios

Some brands are all about playing information technology cool, and they extend that outlook to their Instagram bios.

CitizenM identifies itself as a misfit—a classic cool-kid move—while Ben & Jerry's riffs on a lyric from a 1979 Elvis Costello song.

CitizenM misfit among traditional hotels

Source: @citizenm on Instagram

Ben and Jerry's Peace Love and Ice Cream

Source: @benandjerrys on Instagram

v. Short Instagram bios

If yous can sum up what yous do and what your Instagram feed is all well-nigh in just a few words, there's no damage in doing so.

Instagram bios are not searchable, which means yous don't demand to include any keywords in your bio, and nothing you write in your bio will heave your contour in Instagram search results.

(To larn more almost the parts of your profile that are searchable and larn how to brand your Instagram account more than discoverable, check out our post on how to go followers on Instagram.)

The Oatmeal and The Globe and Mail service both take a factual arroyo to the short Instagram bio game. The Oatmeal takes a more than casual tone. The Globe highlights its achievements in a few words that become straight to the betoken.

the oatmeal short bio comics and games

Source: @theoatmeal on Instagram

The Globe and Mai international award-winning journalism

Source: @globeandmail on Instagram

You can also utilise your mission or value statement or your tagline as a short Instagram bio. In this example, information technology's a proficient thought to add some secondary data like a hashtag, link, or or call to activeness.

Apple uses its short Instagram bio to encourage followers to share content (more on this beneath). Bumble sticks to its well-known tagline.

apple brand everyone has a story to tell

Source: @apple on Instagram

Bumble make the first move

Source: @bumble on Instagram

6. Clever Instagram bios

When creating a creative Instagram bio, brand certain you strike the right balance. You lot desire to exist clever, but not besides clever. You don't want to alienate potential followers by being over the elevation.

John Fluevog Shoes makes a clever play on words that'south correct in line with the brand's playful arroyo to footwear. Hulu draws attention with, well, a call to attention. It'southward a clever Instagram bio for a brand whose production offering is all about belongings the rapt attending of its customers.

John Fluevog Shoes unique soles for unique souls

Source: @fluevog on Instagram

Hulu call to attention

Source: @hulu on Instagram

7. Instagram bios with emoji

Emojis convey a lot of information in simply ane character. They're a great mode to highlight your brand personality and provide key details when creating a brusque bio for Instagram.

Emojis are also a great manner to intermission your instagram bio up visually. They brand a great substitute for bullet points.

Here are a couple of good instagram bios to model using this technique, from two wildly different sources. Alexandra Gater is a home decor YouTuber, while the NFL is, well, the NFL. If this technique tin piece of work for these two very different accounts, it tin work for anyone.

Alexandra Gater home decor

Source: @alexandragater on Instagram

NFL

Source: @nfl on Instagram

Yous can besides employ emojis for accent, or but to add a bit of personality to your bio, similar Victoria Emerson Designs does here.

Victoria Emerson Designs sparkle and heart emojis

Source: @victoriaemersondesign on Instagram

Here are some common Instagram bio emojis for yous to copy and paste:

  • 📍: Utilize in front end of your physical location or address
  • 📩 : Employ in front of your email accost
  • 👇: Utilise in the concluding line of your bio to point to your clickable URL
  • 👉: To draw attention
  • ✈️: Commonly used by travel brands
  • 🎥 : To call attending to you YouTube channel
  • 🎉: To indicate an achievement or award
  • ✨: Also used to indicate an achievement, or merely to prove off your "sparkle"
  • Flags: Can be a great manner to indicate your abode base, or to highlight your local brand accounts in different languages or countries.

8. Instagram business bios

Great Instagram business bios tell potential followers exactly what your brand is all about and then they know why they should follow and what to look when they do.

All 3 of the Instagram business bios here likewise include a branded hashtag, which tin can be a good way to build a community for your brand on Instagram. Nosotros'll go into more than detail on that aspect of Instagram business bios beneath.

Herschel Supply branded hashtag

Source: @herschelsupply on Instagram

Article furniture branded hashtag

Source: @article on Instagram

Plantsome tropical houseplants delivery business

Source: @plantsome_ca on Instagram

Tricks to make a absurd bio for Instagram

Now that y'all've got enough of Instagram bio examples to model, let's look at some tricks to make your bio stand out.

9. Modify your Instagram bio font

Technically, y'all tin only use one "font" in your Instagram bio. But in that location are tools out there that will help you create the await of a custom font by mapping your text to existing special characters.

Here'southward what my own Instagram bio looks similar in a few unlike fonts, as created using the tool Instagram Fonts.

Instagram bio fonts

Instagram bio fonts 2

Instagram bio fonts 3

That 3rd 1 is a little bonkers, only y'all could pick and choose a few words to incorporate strategically for visual appeal. In general, it's a good idea to employ this trick sparingly, for emphasis, rather than dressing your entire bio up in fancy fonts.

Once you find a font fashion yous similar, just copy-and-paste it into your Instagram bio.

10. Utilize Instagram bio symbols

We've already talked virtually using emojis. But you lot can also get old-schoolhouse and use special text symbols to interruption ★ up ★ your ★ bio. (Recall Wingdings and Webdings? How very 1990s.)

This flim-flam uses the same principle as the tip above, just instead of using symbols to create the await of a custom font, you can use them as retro emojis or unique bullet points:

Blogger unique bullet points

Source: @blogger on Instagram

The easiest way to find your special grapheme is to open a new Google Md, and then click Insert and choose Special characters.

Insert special characters

Source: Google Docs

You can scroll through the available options, search by keyword, or even depict a shape to find a like character. Then, just copy and paste into your Instagram bio.

11. Add a category

If you have a business profile on Instagram, you can cull a category for your business concern. This appears under your name and can assistance people run across at a glance what you lot practise.

Jackson Hole Ski Resort category

Source: @jacksonhole on Instagram

Using a category for your business organization can free upward space in your Instagram bio, since you don't need to repeat this information. Nevertheless, it simply appears in the mobile view, so you can't assume everyone will run into it.

For tricks eleven through 14, you lot demand to edit your profile using the Instagram app, rather than your figurer. From your profile page, click Edit Profile, and so scroll downwards to Public Business Information.

Bonus: Unlock 25 inspiring social media bio templates to create your own in seconds and stand out from the oversupply.

Get the free templates now!

Edit Profile Public Business Information

Source: Instagram

12. Add contact buttons

Business organisation profiles tin can include contact buttons that allow people to telephone you lot, email y'all, or get directions to your business organisation directly from Instagram.

Hootsuite contact buttons email

Source: @hootsuite on Instagram

13. Add a call-to-action push

You can encourage people to take activeness straight from your Instagram bio with CTA buttons. These allow your followers to take straight actions like ordering food from your eating house, or buying tickets for your effect.

Hawksworth Restaurant Order Food button

Source: @hawksworthrest on Instagram

You'll find these options nether Action Buttons when editing your business profile.

fourteen. Add together your location

When you add your address to your Instagram business profile, it as well appears below your bio just does non use up whatever of your bio grapheme count. This is another dandy way to free upwardly space for more compelling bio information.

Ontario Travel Toronto location

Source: @ontariotravel on Instagram

You don't accept to include your total accost hither if y'all don't want to. Yous tin can but include your city, if that's what yous prefer.

xv. Add a link in bio

You get one clickable link in your Instagram bio. Since you can't use clickable links in Instagram feed posts (unless you're using Instagram ads or Instagram Shopping), your bio link is valuable real estate.

Y'all can modify the URL as often equally yous like. Yous might want to link to your newest or about important content (like your latest web log post or video), a special campaign, or a landing folio specifically for visitors coming from Instagram.

You tin can also employ Instagram tools such as Linktree to set up a mobile landing page with multiple links, so y'all don't have to keep updating the link in your Instagram bio, which tin can lead to outdated "link in bio" statements on older posts.

We're now back into the territory of Instagram bio details that are available in both desktop and mobile view.

Rare Beauty URL

Source: @rarebeauty in Instagram

Wondering how to put a link in your Instagram bio? Only enter the link you want to use in the Website field in your profile.

16. Include hashtags

Hashtags in your Instagram bio are clickable links. Go along in listen, though, that Instagram bios do not appear in hashtag search results. Adding hashtags to your bio won't make it more discoverable.

That means you should not include hashtags unless they are direct related to your business, considering each one represents an opportunity for potential followers to click away.

All the same, adding a branded hashtag to your bio is a swell way to promote and collect user-generated content.

This is one of the best ways for businesses to employ hashtags in their bio. When a user clicks on the hashtag, they will run into all the content your fans and followers have posted, which creates excellent social proof for your business organization.

Zappos hashtag Got it On Zappos

Source: @zappos on Instagram

17. Add line breaks

People don't tend to read information online. Instead, they scan for bite-sized chunks of information.

Brand that information like shooting fish in a barrel to identify using line breaks.

Old Navy uses a combination of emojis and line breaks to create this cute Instagram bio:

Old Navy emojis and line breaks

Source: @oldnavy on Instagram

Information technology's really easy to add line breaks using the Instagram spider web interface. Simply infinite your bio as you would like it to appear.

On mobile, your best bet is to create your bio with the spacing you want using a notes app. And so, copy and paste it into your Instagram bio field. Or, employ one of the Instagram bio templates below.

Instagram bio templates

Still not sure what to include in your Instagram bio? We've created some social media bio templates, including Instagram bio templates, to get you started.

Bonus: Unlock 25 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

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